Clark Rogers — Designer & Creative Director Logo

DESIGNER /

CREATIVE
DIRECTOR

Selected Projects

1

The Wait For Water

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Stella Artois has supported water.org for over 5 years in trying to end the global water crisis. Educating the public about the water crisis was successful to a degree, but they needed to find a new way to motivate people into action. Let’s show people what it’s really like not to have water at your fingertips.
2

Room 702

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While researching ways we could celebrate Hilton Hotels 100 year anniversary, we uncovered another important anniversary worth celebrating. March 25, 2019 marked the 50th anniversary of the iconic Bed-In for Peace held by John Lennon and Yoko Ono in the Hilton Hotel Amsterdam. In celebration of both anniversaries, we created a video series called ‘Room 702’. The series leads viewers on a journey inspired by the spirit of Room 702, as personified through some of the Hilton employees who bring that spirit to life today.
3

Mix Up Your World

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It’s no secret that Millenials and Gen-Z consumers have more than enough hobbies, apps and games to juggle. Rather than shaming, Mirinda praises how people Mix Up their World in a global campaign aimed at celebrating all the things that make you, you.
4

Traffic

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In 2019, 7UP wanted to revive their beloved brand mascot Fido Dido. How do you bring a beloved brand mascot back to life? 7UP, with the help of Fido Dido want to show that any situation can be more chill if you’ve got a delicious ice-cold drink in your hand.
5

Father’s Day

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Every Father’s Day we see social media feeds flood with throwback pictures and heartfelt messages. So what’s the problem? Dad’s around the world aren’t always on social media to see them.
6

True Character

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In 2015, Budweiser’s Instagram was in need of an overhaul. One of the most iconic and globally recognized beers in the world was suffering from an identity crisis and in need of new creative direction. To do this, we took Budweiser back to their roots and talked about the three things we know best—beer, bars & bartenders.
7

A New Beginning

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In 2013, after 25 years of Nike ownership, Cole Haan was independent again. That Spring, I worked closely with a team of fellow creatives and Cole Haan’s Creative Director to craft an identity that blended tradition and modernity. Our goal was to create an identity that appeared timeless in the truest sense of the word—something that felt familiar, even though it was a complete departure from its former identity. To be truly functional in the fashion industry, a logo and accompanying monogram need to be legible at incredibly small sizes—whether debossed in leather, embroidered on a label or as cast metal—and very large sizes like billboards and posters. Further, like any good identity, it complements and elevates the product both now and in the future. After four months of working in house, we rolled this out gradually over the course of six months.

Brands I’ve Helped

Mirinda LogoNoosa Logo7Up! LogoOlay LogoPepsi LogoBudweiser LogoHilton LogoRitz LogoStella Artois LogoShock Top LogoUnited Technologies LogoGE LogoFernet-Branca LogoRenaissance Hotels LogoConverse LogoCole Haan Logo

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Clark Rogers — Designer & Creative Director monogram

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