CLIENT

Mirinda

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PROJECT TYPE

Campaign

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YEAR

2020

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Mix Up Your World

It’s no secret that Millenials and Gen-Z consumers have more than enough hobbies, apps and games to juggle. Rather than shaming, Mirinda praises how people Mix Up their World in a global campaign aimed at celebrating all the things that make you, you.

Global Creative

This campaign had the unique challenge of launching across dozens of countries in three distinct regions of the world: Asia, Eastern Europe & the Middle East. We worked with four different acting talent, five different product SKUs and four unique video edits to make sure that every market had the necessary content relevant for them.

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Mirinda Mix Up Your World campaign GIF China

Mirinda Mix Up Your World campaign GIF Europe

Mirinda Mix Up Your World campaign GIF The Middle East

Mirinda Mix Up Your World campaign GIF Thailand

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Content Toolkit

We developed a global content toolkit that included stills and video for the markets to post on the social platforms of their choice.

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Mirinda Mix Up Your World campaign mock

Mirinda Mix Up Your World campaign mock

Mirinda Mix Up Your World campaign mock

Mirinda Mix Up Your World campaign mock

Mirinda Mix Up Your World campaign mock

Mirinda Mix Up Your World campaign mock

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My Roles & Responsibilities

Visual Design, Post Management, Video & Photo Editing

Team Credits

Creative Director - Beth Kushner
Associate Creative Director - Clark Rogers
Senior Producer - Alex Lao

External Partners / Vendors

The Mill - SFX / Color
Sonic Union - Audio Mix

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