Taking the Throne

Budweiser's social feed played a major role in establishing our beer as the go to drink for people to order in the bar. In addition to shooting the delicious beer porn that everybody knows and loves, we picked the best bars from around the world that had the signature Budweiser character we were looking for and told their stories. The posts featuring bars quickly became some of our strongest performing content because viewers became enthralled by the bar origin stories and became destinations for people travelling to the country or city the bar was in. Lastly, we told the stories of the bartenders that kept these bars running. After all, the character of a bar is most directly affected by the people working there. The stories of the bartenders allowed us to peel back the façade of the bar and find out what it's really like working in the service industry. To no surprise, we learned that people loved their bartenders just as much as the bars themselves.