CLIENT

7Up!

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PROJECT TYPE

Campaign

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YEAR

2020

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Traffic

In 2019, 7UP wanted to revive their beloved brand mascot Fido Dido. How do you bring a beloved brand mascot back to life? 7UP, with the help of Fido Dido want to show that any situation can be more chill if you’ve got a delicious ice-cold drink in your hand.

Three Unique Product SKU’s

7Up! Traffic campaign bottle GIF

7Up! Traffic campaign can GIF

7Up! Traffic campaign glass GIF

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A Global Toolkit

We developed a content toolkit that included stills and video in a variety of different aspect ratios for markets to publish on any platform.

7Up! Traffic campaign mock

7Up! Traffic campaign mock

7Up! Traffic campaign mock

7Up! Traffic campaign mock

7Up! Traffic campaign mock

7Up! Traffic campaign mock

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Youtube Pre-Roll and Bumpers

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My Roles & Responsibilities

Visual Design, Post Management, Video & Photo Editing

Team Credits

Creative Director - Beth Kushner
Associate Creative Director - Clark Rogers
Illustrator/Animator - Pinot Ichwandardi

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