Stella Artois
Campaign
2018
Stella Artois has supported water.org for over 5 years in trying to end the global water crisis. Educating the public about the water crisis was successful to a degree, but they needed to find a new way to motivate people into action. Let’s show people what it’s really like not to have water at your fingertips.
Social content played a huge role in educating consumers about the global water crisis. People could learn about the countries that are most impacted, as well as what they can do to help. Each social post linked out to amazon.com so people willing to support could purchase a Stella Artois Chalice. Every purchase of a Limited-Edition Chalice or Stella Artois in the US would help provide clean water for someone in the developing world for 5 years.
Creative Director - Tim Clarke
Associate Creative Director - Clark Rogers
Senior Art Director - Corey Schneider
Senior Copywriter - Libby Aurigemma
Executive Producer - Jason Hammonds
Producer - Jesse Hughes
Senior Editor - Jamie Unruh
Post Producer - Laura Sorrentino
Post Production Supervisor - Andrew Hart
Mother NY - AOR
TVBOY - Video Production
JKR - Branding
Gold Winner - Social Good Campaign
